Tue, 03 Dec 2024

Tue, 03 Dec 2024 Stunning or rubbish? Jaguar's new concept car divides opinion

The carmaker's new look is praised as "exciting" but others say it should "go back to the drawing board".

* Jaguar's new electric concept car, Type 00, has received mixed reactions on social media.
* Some people called it "exciting" and "absolutely stunning", while others said it was "rubbish".
* Jaguar's boss Rawdon Glover says the controversy is what they wanted to create a buzz around the brand.
* The company aims to restore its image as a luxury brand, focusing on electric vehicles rather than mass production.
* Sales have dropped from 180,000 in 2018 to 67,000 last year, and Jaguar will no longer be sold new in the UK until 2026.
* The carmaker has introduced a new logo and design language, which some critics have called "woke" and criticized for being too expensive.
* The Type 00 concept is not intended for production but rather to showcase the brand's direction under its new electric-only strategy.
* Jaguar aims to target the luxury market with a higher price point, starting at around £120,000.
* Some industry experts and motoring journalists have expressed disappointment and skepticism about the design and pricing of the Type 00.
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