Tue, 21 Jan 2025

Nearly half of toys sold under £15 as parents cut back

An "unsettled economy" is blamed for falling sales of toys for the third consecutive year.

* Sales of toys and games in the UK fell by 3.7% last year, with many parents seeking lower-priced presents.
* Toys costing less than £15 accounted for nearly half (47%) of the market in value, while items under £10 made up 28%.
* The trend of adults buying toys for themselves continues to grow, particularly collectables and nostalgia-driven products like Lego.
* New releases and innovations at the upcoming Toy Fair in London aim to boost sales and attract adult customers.
* Formula One themed toys and sets are expected to gain popularity this year, driven by collectable cards and a new film release.
* Experts blame the economic downturn, falling birth rate, and fewer big hit film franchises for contributing to the decline in toy sales.
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