Thu, 23 Jan 2025

Shein exec says tariffs shouldn't affect its cheap clothes — as long as they're applied 'equally'

When asked if Shein will still be able to provide its ultralow prices if tariffs take effect, Tang did not address whether the company would raise prices.
Tang suggests that Shein will remain competitive as long as China is not subject to higher tariffs than other regions. The company has been able to avoid tariffs by shipping packages directly to consumers under a trade law called the de minimis provision, which allows packages valued under $800 to enter the US with less scrutiny and without paying import duties. However, the Biden administration has proposed new rules to curb use of this loophole, and Trump's administration is also looking into modifying it. Shein was planning for an initial public offering (IPO) in the US but scrapped those plans due to negative sentiment towards the company. Instead, it is now looking to list on the London stock exchange, which Tang says will provide a mechanism for accountability and allow for long-term growth.
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