Fri, 07 Feb 2025

Fri, 07 Feb 2025 Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck

Some advertisers are shelling out up to $8 million for a 30-second spot on this year's Super Bowl. Industry experts say the high price tag is still worth it.

* The NFL's championship game will be broadcast on Fox Corp.'s network and streamed on Tubi, attracting an audience of around 100 million viewers.
* Traditional TV remains the most effective form of advertising, with a large audience watching at once.
* Sports programming, such as live sports events like the Super Bowl, generates more ad revenue than news or awards shows.
* Advertisers consider the price tag worth it for the Super Bowl, despite concerns about cord-cutting and declining traditional TV audiences.
* The Super Bowl is approximately three times as effective as average primetime programming for advertisers.
* Brands that execute creative ideas effectively during the Super Bowl can see significant engagement and interest in their products.
* Even localized ads can experience a Super Bowl lift, with some brands seeing millions of downloads after airing commercials.
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