Fri, 14 Feb 2025

Fri, 14 Feb 2025 Parents could save £540 on baby milk, regulator says

The savings can be made by switching from premium baby milk formula to a basic brand, the CMA says.

* Parents can buy baby milk formula using loyalty points and vouchers, according to a regulator.
* Restrictions on price promotions and discounts remain in place to encourage breastfeeding.
* Formula packaging should be standardised in hospitals for easier use.
* Baby milk brands often provide low-cost formula to hospitals, but parents tend to stick with one brand due to perceived quality differences.
* Parents can save £300 per year by switching baby milk brands.
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