Wed, 19 Feb 2025

Wed, 19 Feb 2025 Apple gambles on new iPhone with AI features at lower cost

The tech giant is hoping AI at a lower price can reinvigorate sales of its flagship piece of hardware.

* Apple has launched a new iPhone, called the iPhone 16e, which brings artificial intelligence (AI) features at a lower cost than its flagship models.
* The phone is available for pre-order from February 21 and will launch in the UK for £599, making it significantly cheaper than the standard iPhone 16.
* The iPhone 16e has a similar processor to the larger iPhone 16 and offers enhanced AI functionality through Apple's new "Apple Intelligence" feature.
* Industry analysts are cautiously optimistic about the phone's prospects, with some predicting that it could help boost sales and drive adoption of AI technology in the market.
* Apple is hoping that the iPhone 16e will appeal to a wider audience and help to reverse declining sales of its iPhones, which dropped at the end of last year.
* The phone features several AI-powered tools, including improved photo editing capabilities and a more advanced search function for images.
* Analysts also note that the launch of the iPhone 16e could be significant in emerging markets such as India, where affordable smartphones are in high demand.
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