Mon, 24 Feb 2025

Mon, 24 Feb 2025 Starbucks axes 1,100 jobs in bid for US turnaround

It is also simplifying the menu, including dropping the Royal English Breakfast Latte in the US.

* Starbucks is cutting 1,100 jobs in the US as part of efforts to improve its business.
* The company will simplify its menu by nearly a third over the next year, starting with the removal of items such as: + Royal English Breakfast Latte + White Hot Chocolate + Several kinds of blended frappuccinos
* More menu items are expected to be cut in the future.
* The changes aim to reduce wait times and improve quality and consistency.
* Job cuts focus on corporate "support partner" roles, not store staff or investments.
* Company employs over 360,000 people worldwide.
* US market is Starbucks' biggest and most important, but has suffered due to customer complaints about long wait times and high prices.
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