Tue, 11 Mar 2025

Tue, 11 Mar 2025 Global smartwatch sales fall for first time

Market researchers say the slumping popularity of the market-leading Apple Watch was to blame

* Global smartwatch sales fell by 7% in 2024 compared to the previous year
* Apple Watch shipments declined by 19%
* Market leader Apple retained 22% market share in Q4 2024, down from 25% a year earlier
* Chinese manufacturers saw a surge in sales, with Xiaomi and Huawei leading the charge
* Sales of smartwatches for children grew by 135% (Xiaomi) and 22% (Imoo)
* India's market share fell to 23%, due to a "bubble" in ultra-cheap devices
* Global market expected to recover slightly in 2025, with single-digit percentage growth driven by AI features and health data
  >>