Wed, 16 Apr 2025

Wed, 16 Apr 2025 Brazilian butt lift ads banned by UK regulator

The ads used time-limited deals to "irresponsibly pressurise" customers into booking, says the Advertising Standards Authority.

* Six companies selling liquid Brazilian butt lifts (BBLs) have had their adverts banned in the UK by the Advertising Standards Authority (ASA)
* The ASA said the adverts trivialised the risks and exploited women's insecurities around body image
* All six companies advertised on Facebook or Instagram, using time-limited deals to "irresponsibly pressurise" customers into booking
* Liquid BBLs involve injecting filler into the buttocks to lift them and make them look bigger or rounded
* The ASA said cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal
* Clinics must be socially responsible and should not trivialise procedures or play on consumers' insecurities
* Three of the clinics did not respond to the ASA's inquiries, while three others said they would make changes to their advertising practices.
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