Mon, 26 May 2025

Mon, 26 May 2025 Fake discounts on Shein 'breach law', EU says

Shein has one month to respond to the EU's findings or face fines based on its sales, the bloc has said.

* The European Union (EU) has found that Shein, a Chinese fast-fashion website, breaches EU law in several areas, including: + Misleading information and deceptive product labels + Fake discounts and pressure selling + Hidden contact details + Fake sustainability claims
* The EU has given Shein one month to respond to the findings or face fines based on its sales in EU countries.
* Shein's spokesperson said they are committed to complying with EU laws and regulations, and will continue to engage with national consumers authorities and the EU Commission to address any concerns.
* This is not the first time Shein has been criticized for its business practices; it has faced allegations of exploiting workers, including a BBC report in January revealing staff working 75-hour weeks in breach of Chinese labour laws.
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