Tue, 27 May 2025

Tue, 27 May 2025 Adidas says customer data stolen in cyber attack

The sportswear giant says criminals accessed its systems through a "third-party customer service provider."
Adidas has announced that it has been hit by a cyber attack, resulting in customers' personal information being stolen. The compromised data includes contact information from people who have interacted with Adidas' help desk, but passwords and credit card information remain secure. The company is investigating the incident and informing potentially affected consumers. Experts warn that customers should be vigilant about suspicious activity on their bank accounts and credit reports, as well as unexpected phone calls, emails, or social media messages claiming to relate to the hack. The Adidas breach comes amid a wave of high-profile cyber attacks targeting retailers such as Marks & Spencer and Co-op. While there is no indication that Adidas' business operations have been severely compromised, the company emphasizes its commitment to protecting consumers' privacy and security. Adidas says it has taken steps to contain the incident and launched an investigation in collaboration with leading information security experts. The company will inform data protection authorities and law enforcement as necessary. No connection has been established between this attack and previous cyber incidents reported in April 2025, nor is there any indication that a notorious group of English-speaking hackers, Scattered Spider, was involved in the Adidas breach.
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