Tue, 03 Jun 2025

Tue, 03 Jun 2025 Oreo maker sues Aldi in US over 'copycat' packaging

The discount supermarket is being sued in a US court, accused of imitating the American biscuit brand.

* Mondelēz International has filed a lawsuit against Aldi US, accusing it of trademark infringement and copying packaging of its famous snacks.
* The suit claims that Aldi's "discount" versions of popular brands such as Oreo, Wheat Thins, Nutter Butter, Chips Ahoy!, and Ritz are likely to deceive consumers and ride the coattails of Mondelēz' attraction, fame, and prestige.
* A spokesperson for Aldi UK stated that it is not involved in the lawsuit, citing separate business operations despite shared ownership.
* The lawsuit alleges that Aldi's packaging copies those of Mondelēz' brands, and includes side-by-side comparisons of the products.
* Mondelēz is seeking damages and claims that continued copying will irreparably harm its brand.
* This is not the first time Aldi has been involved in a trademark battle, having lost an earlier case with Cider producers Thatchers.
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