Fri, 06 Jun 2025

Fri, 06 Jun 2025 Lululemon shares plunge as Trump tariffs bite

The athleisure brand joins a growing list of big firms to warn about the impact of Trump's policies.

* Lululemon shares have dropped by over 20% due to a lowered annual profit forecast.
* The company cites lower store traffic, economic uncertainty, inflationary pressures, and changes in discretionary spending as reasons for the decline.
* Lululemon joins other major companies warning about the impact of US tariffs, including Adidas and Skechers.
* The company will implement strategic price increases on some products and cut costs to mitigate losses.
* Many clothing and footwear brands are affected by tariffs due to production in Asian countries, which have faced levies from the US.
* Other brands such as Nike have also been impacted by tariffs and economic uncertainty.
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