Wed, 11 Jun 2025

Wed, 11 Jun 2025 Twix ad banned for encouraging unsafe driving

The video advert shows a car chase that ends with two caramel-coloured cars on top of each other.

* The advert shows a car chase and crash between two identical cars
* Complaints were made against the ad, saying it promoted reckless driving
* Mars-Wrigley defended the ad, stating it was a "cinematic presentation" in an absurd world
* Advertising watchdog ASA disagreed, ruling the ad should not be broadcast as it condones unsafe driving
* The ASA noted that the first part of the advert showed drivers breaching Highway Code guidelines
* The company is to review the ad for future broadcasts
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