Thu, 03 Jul 2025
Businesses that rush to use AI to write content or computer code, often have to pay humans to fix it.
* More than a third (35%) of small businesses plan to expand AI use within two years, rising to 60% among those aiming for rapid sales growth.
* Generative AI has created problems for some businesses, including producing low-quality website content and faulty code that breaks critical systems.
* Human oversight is essential when using AI tools, as they can "hallucinate" or generate irrelevant, made-up, or inconsistent content.
* Poor implementation of AI can lead to reputational damage and unexpected costs.
* Some copywriters are making money by editing and rewriting AI-generated content to make it appear more human.
* Businesses may be rushing into using AI without clear goals, adequate infrastructure, or a realistic understanding of what the technology can deliver.
* Experts warn that relying on off-the-shelf AI tools without understanding their limitations can lead to poor outcomes.
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