Tue, 15 Jul 2025

Tue, 15 Jul 2025 'Perfect storm' causes downfall in Jersey visitors

Tourism bosses and traders believe a number of factors have led to the drop in visitor numbers.

* Visits to Jersey dropped by 25% (17,000) in May compared to the same month last year.
* Traders attribute the decline to factors such as: + High cost of living + Delays to ferry schedule release + Lack of activities or facilities
* Visit Jersey CEO Tricia Warwick cites value for money, connectivity, and marketing as recent issues for tourism businesses.
* Matt Seymour from the Seymour hotel group describes it as a "perfect storm" and notes that Jersey is an expensive place to visit.
* Traders call for more investment in facilities and attractions on the island to support visitor experience.
* Visit Jersey remains optimistic about the summer season and urges traders to stay agile and tactical.
  >>