Tue, 15 Jul 2025

Tue, 15 Jul 2025 Trip drink ad banned over claim it makes you calm

The ad for the cucumber and mint drink made unauthorised health claims, the advertising watchdog found.

* Advert by Trip drinks banned for making unauthorized health claims
* Claims included: "help you feel calm", reduce stress and anxiety, and prevent disease
* Advertising watchdog found that these claims breached rules on marketing food or drink ingredients as having health benefits
* Trip said it had removed the claims while awaiting external advice but hoped to make them again in the future
* The company was also found to have made inaccurate claims about its products containing 0g added sugar
* Advert must not appear again in its current form and Trip has been told not to make further unauthorized health claims
  >>