Wed, 23 Jul 2025

Wed, 23 Jul 2025 M&S ad banned over 'unhealthily thin' model

The advertising watchdog said the model's pose and pointy shoes made her appear too slim.

* An M&S advert featuring a model has been banned by the Advertising Standards Authority (ASA) due to her thin appearance.
* The ASA deemed the model's pose and clothing choices, including large pointed shoes, as "irresponsible" for emphasizing her slenderness.
* M&S must not use the image in its current form again and must ensure all future images do not portray models as unhealthily thin.
* M&S has stopped using the advert but claims it is committed to responsible promotion of fashion and that all models are selected for their professional suitability and health.
  >>