Wed, 30 Jul 2025

Wed, 30 Jul 2025 Adidas to raise prices as US tariffs costs rise by €200m

The German sportswear giant sources most of its products from Vietnam and Indonesia.

* Adidas will incur an additional €200m in costs due to US tariffs and will raise prices for American customers.
* The company's products made in Vietnam (27% of total production) and Indonesia (19%) will be subject to 20% and 19% tariffs respectively.
* Adidas had previously warned that it cannot produce most of its products in the US, citing rising costs and logistical challenges.
* Rival Nike also raised prices on some trainers and clothing for US customers due to tariffs and estimated an additional $1bn cost.
* Despite the impact of tariffs, Adidas reported a 7.3% increase in sales to €12.1bn in the first half of the year with pre-tax profit jumping from €549m to €1bn.
* Other companies affected by US tariffs include: + Mercedes-Benz: expects costs of nearly €420m and second-quarter profit fell by nearly 70%. + Porsche: increased prices by up to 3.6% to cover higher import taxes. + Aston Martin: warned its profits will be marginal due to the levy. + Stellantis (owns Vauxhall, Jeep, Peugeot): already incurred €300m in costs from tariffs.
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