Wed, 06 Aug 2025

Wed, 06 Aug 2025 High whey protein prices take chunk out of THG profits

The firm behind Myprotein and Cult Beauty will take a hit to get a bigger share of the popular market.

* THG's profit will fall by £13m due to high prices of whey protein.
* The company will absorb the cost and limit price increases instead of passing them on to customers to grow market share.
* Demand for protein in food and drinks has increased with consumers becoming more health-conscious.
* Myprotein, which makes up a third of THG's revenues, is expected to see sales growth between 10-12% in the second half of the financial year.
* The global market for GLP-1 drugs is expected to hit $200bn by 2031, but sales growth has slowed for Novo Nordisk's Ozempic and Wegovy brands.
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