Mon, 18 Aug 2025

Mon, 18 Aug 2025 Soho House bought for £2bn as Ashton Kutcher joins board

The private members' club chain is returning to private ownership after four years on the New York Stock Exchange.
Soho House, a popular members' club chain with A-list celebrity connections, has been sold to a consortium led by Ashton Kutcher and MCR Hotels for $2.7 billion (£2 billion). The deal values Soho House at $9 per share, an 18% increase from its previous price but still lower than its peak in August 2021. The company, which has 46 locations across Europe, North America, and Asia, has struggled to make a profit since listing on the New York Stock Exchange in 2021, amid concerns that it had lost its exclusivity. As part of the deal, Ashton Kutcher will become a board member, while MCR Hotels' CEO Tyler Morse will also join the board. Existing shareholders, including founder Nick Jones and restaurant chain boss Richard Caring, will retain their stakes in the company. The sale marks Soho House's return to private ownership, with Apollo leading the transaction. The consortium plans to continue expanding the business, with four new locations set to open soon. However, analysts have expressed concerns about Soho House's long-term viability, citing its rapid expansion and accusations of losing its exclusive status due to high membership fees.
  >>