Mon, 18 Aug 2025

Mon, 18 Aug 2025 Swatch sorry for 'slanted eyes' ad after China uproar

The image of a model pulling the corners of his eyes resembled a racist image, critics say.
Swatch, a Swiss watchmaker, has issued an apology and withdrawn an advertisement featuring a model with slanted eyes after it sparked widespread outrage among Chinese social media users. The image was criticized for its resemblance to a racist stereotype used to mock Asians. Calls for a boycott of Swatch products flooded Chinese social media platforms as the ad went viral. Despite Swatch's apology, critics remain unconvinced and continue to demand a boycott. The incident has reignited concerns about cultural insensitivity and racism in advertising.
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