Fri, 22 Aug 2025

Fri, 22 Aug 2025 Revolution Beauty to 'reset' after sale falls through

Co-founders Adam Minto and Tom Allsworth will return to the troubled brand after plummeting sales.

* Revolution Beauty's former co-founders Adam Minto and Tom Allsworth will return to "reset" the business after it failed to secure a buyer.
* The company has not received any suitable offers since launching a sale process earlier this year, and is no longer looking for a buyer.
* Frasers Group, which owns a stake in Boohoo (which owns a stake in Revolution Beauty), said it does not plan on making an offer.
* To raise funds, Revolution Beauty will issue new shares worth around £15m.
* The company's chairman, Iain McDonald, described the business as "a great brand, but the business has lost its way".
* Retail analyst Jonathan De Mello said a turnaround would require reigniting celebrity endorsements and collaborations to win back consumers.
* Mr Allsworth will return as CEO with Mr Minto taking on a consultancy role for £160,000 per year.
* The company expects further cost savings, including cutting staff to free up an extra £7.5m by 2027.
* Revolution Beauty's sales dropped 25.5% over the last financial year, with revenues of £142.6m and a pre-tax loss of £16.8m.
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