Wed, 10 Sep 2025

Wed, 10 Sep 2025 Strongbow and Jägermeister pull ads after watchdog probe

The social media ads were withdrawn after complaints over the way they presented their alcoholic drinks were upheld.
Advertising Watchdog Ruling Against Strongbow and Jägermeister Ads
* Two Jägermeister ads were banned for implying that alcohol was essential to a successful social event.
* A Strongbow ad was also banned for suggesting that drinking is more important than personal relationships or significant life events.
* Both brands have accepted the Advertising Standards Authority (ASA) judgments and withdrawn their respective ads.
* The ASA found that one Jägermeister ad contributed to the impression that alcohol was the defining factor of a successful social event, while another Strongbow ad portrayed drinking as more important than personal commitments.
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