Tue, 23 Sep 2025

Tue, 23 Sep 2025 Michelob Ultra becomes best-selling beer in the US

The Anheuser-Busch beer has dethroned Modelo Especial for the title two years after consumer backlash dented its sales.
Michelob Ultra has surpassed Modelo Especial as the top-selling beer in the US, according to data from Anheuser-Busch. This comes two years after Bud Light, another Anheuser-Busch brand, lost its top spot due to a consumer backlash over its partnership with influencer Dylan Mulvaney. The sales decline of Bud Light and other brands like Modelo has been linked to changing US drinking habits and tougher immigration policies affecting Hispanic consumers, who account for about half of Constellation's beer sales. Anheuser-Busch attributes Michelob Ultra's success in part to the launch of its non-alcoholic version, Michelob Ultra Zero, as well as increased marketing efforts, including sponsorship deals at major sporting events like the FIFA Club World Cup.
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