Wed, 22 Oct 2025

Wed, 22 Oct 2025 Temu agrees to remove rip-off greeting cards from its site more quickly

Card firms say their designs are being copied costing them thousands in lost sales.

* Temu, an online shopping giant, has agreed to work with the greeting card industry to remove copied designs from its site more quickly.
* Hundreds of copyrighted images have been used by other sellers on Temu, costing card firms thousands of pounds in lost sales.
* Designers who had their images copied said the process for getting plagiarized listings removed was like "whack-a-mole", with copied products reappearing within days.
* A new takedown process has been set up specifically for the greetings card industry, which allows card firms to report multiple copycat products at once using a single link.
* The new system uses AI to log the designer's original creation as a protected image and block any products using that design before they appear for sale.
* Temu said it had "invested heavily in resources" to strengthen trust with brands, sellers and consumers and protect intellectual property.
* The Greeting Card Association (GCA) welcomed the changes and said the industry would work with Temu to address issues of copycat sellers.
* Designers who had their images copied said they suffered not just financially but also emotionally from seeing their work being stolen and resold cheaply.
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