Wed, 22 Oct 2025
Shares in the struggling plant-based meat company have rallied as retail traders pile onto stock.
Beyond Meat's stock has experienced a remarkable surge, rising over 1,000% in just four days, despite the company's struggles with sluggish sales and no quarterly profit in over five years. The sudden rally has sparked debate about whether it's a sign of an overheated market or a legitimate buying opportunity. The company's stock price had plummeted since its initial public offering six years ago but has now risen to around $3.60, although still far below its all-time high of over $230 in 2019. The surge is attributed in part to online enthusiasm and a Reddit user who helped fuel a wave of purchases, drawing comparisons to other "meme stocks" such as GameStop and AMC. The company's partnership with Walmart has also contributed to the gains, but analysts caution that it doesn't necessarily address the underlying issues facing the business. The rally comes against a backdrop of concerns about market manipulation and possible bubbles emerging in industries like AI, leading some to call for tighter rules around short selling and social media-fuelled trading.
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