Wed, 05 Nov 2025

Wed, 05 Nov 2025 LED mask ads banned over acne and rosacea claims

Adverts for cosmetic devices not registered with the medicines regulator must not make medical claims.

* Project E Beauty: + Claimed "treats acne" and offered "83% improvement in acne lesions in four weeks" + Stated "By week three, my acne had disappeared" + Removed after rewording to remove medical claims
* Silk'n: + Featured a video of a woman using an LED face mask with the caption: "Finished with the blue light to help treat my acne and scars" + Acknowledged that "acne" constituted a medical claim, but maintained it was a personal testimony + Advert must not appear again in that form
* RejuvaLux: + Stated: "This mask provides targeted solutions for...acne...rosacea" + Beautaholics agreed to not make claims regarding the treatment or prevention of medical conditions in future
* Luyors Retail Inc: + Stated: "It helps tackle everything from acne...with clinical precision" + Agreed to ensure future advertising did not refer to "acne" or other terms that could imply a medicinal claim
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