Wed, 12 Nov 2025

Wed, 12 Nov 2025 £220 ‘for a cut-up sock' - Apple's new iPhone Pocket ridiculed online

Many took aim at the high price online, while others made fun of its striking likeness to a piece of footwear.

* Apple has released a new carrying case for iPhone, called the "iPhone Pocket", which retails for £219.95.
* The product was ridiculed online due to its high price and similarity to a knitted sock or piece of cloth.
* Many mocked the price, with one user calling it "$230 for a cut up sock".
* Tech YouTuber Marques Brownlee called it a "litmus test" for Apple fans who "buy or defend anything Apple releases".
* The product was created in collaboration with Japanese fashion label Issey Miyake and is part of a limited edition range.
* Critics pointed out the lack of security features, such as a zip, and the open top design.
* Defenders argued that the price reflects the brand's exclusivity and history, citing the collaboration with Issey Miyake.
  >>