Tue, 25 Nov 2025

Tue, 25 Nov 2025 How to make sure you're getting a good deal on Black Friday

Discounts often aren't the cheapest prices, but here's how to make sure you're getting a good deal.
Black Friday Sales: Separating Fact from Fiction
* Research by Which? reveals that 8 out of 10 deals promoted during Black Friday are actually cheaper or the same price outside of the four-week period.
* Retailers often inflate prices before Black Friday, only to drop them again during the sales event, creating an illusion of a big discount.
* Use websites like PriceRunner or CamelCamelCamel to check previous prices and determine if a discount is genuine.
* AI can help shoppers find deals by asking questions like "Show me the best Black Friday deals for a 10-year-old who loves the movie Wicked."
* Don't wait for Black Friday, as products may not be available at their cheapest price on that day. Instead, shop during other sales periods or when prices are already low.
* Consider buying everyday items during Black Friday sales, such as quilted toilet roll and dishwasher tablets, which often see significant markdowns.
* Retailers like Currys and Argos offer a Black Friday guarantee, allowing customers to return products if they find them cheaper within the returns period.
* Don't fall for pressure tactics like "selling fast" or "only two left," and use credit cards when spending over £100 to protect yourself from potential issues.
* Be cautious of scammers who often take advantage of Black Friday shoppers by creating fake websites and selling counterfeit goods.
* Research companies before making a purchase, especially on platforms like TikTok shop, where brands are selling directly through the app.
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