Tue, 02 Dec 2025

Tue, 02 Dec 2025 Jamie Laing's Candy Kittens to acquire UK snack brand Graze

The deal comes as Unilever plans to offload some food brands to focus on care and beauty.

* British TV personality Jamie Laing's vegan sweets brand Candy Kittens is set to acquire Graze, a popular nuts and snack bar brand in the UK.
* The deal will be completed by Katjes International and Laing's parent company, with an expected completion date of the first half of 2026.
* Unilever, Graze's current owner, plans to offload under-performing brands in its line-up and focus on personal care and beauty products.
* Graze was founded in 2005 as a snack delivery service and has struggled with sales in recent years since being acquired by Unilever for £100m in 2019.
* Laing believes Graze is "perfect" for Candy Kittens' plans for growth, citing the brand's expertise in consumer goods.
* This deal marks another step in Unilever's efforts to divest its food brands and focus on other areas of business.
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