Wed, 03 Dec 2025

Wed, 03 Dec 2025 Nike, Superdry and Lacoste ads banned over misleading green claims

The advertising watchdog said the retailers misled shoppers with their 'sustainability' claims.

* Nike: Banned for making misleading claims about its "sustainable materials" in a Google ad, despite evidence not being provided.
* Superdry: Banned for ambiguous and unclear green claims that suggested all of its products were sustainable, when in fact only some may be.
* Lacoste: Banned for failing to provide evidence that its kids' range was truly sustainable, despite claiming it had reduced the carbon footprint of its products.
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