Thu, 04 Dec 2025

Thu, 04 Dec 2025 Court sides with Adidas in appeal over Kanye West collaboration

Investors had accused Adidas of misleading them as its relationship with the rapper showed cracks.

* Adidas has won an appeal against a lawsuit filed by shareholders who claimed the company had misled them about Kanye West's behavior before their partnership ended in 2022.
* The court ruled that Adidas did not mislead investors, and that a reasonable investor would know that partnering with a celebrity like West comes with inherent risks related to improper behavior.
* The lawsuit alleged that Adidas continued its partnership with West despite knowing about his anti-Semitic comments and other controversy for years.
* The collapse of the partnership caused Adidas' share price to plummet in 2023, leading to losses for investors who had lost money after buying shares at a higher price.
* The Yeezy brand, which was a lucrative line for Adidas, generated around €1.5bn in sales in 2021 but left Adidas with over €1bn worth of unsold Yeezy shoes when the partnership ended.
* Adidas has since announced plans to sell those products and donate some of the proceeds to charities that work on combating hate.
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