Fri, 05 Dec 2025

Fri, 05 Dec 2025 What are freeze-dried sweets and why are they popular?

Big confectionery makers are rolling out freeze-dried sweets after they become an online sensation.
Freeze-dried candies have become increasingly popular, with sales projected to reach $3.1 billion by 2034, according to a Market.us report. These crunchy sweets are made by subjecting traditional chewy or glassy candies to a special process that removes moisture and puffs them up. The process involves freezing the candy's internal moisture into solid ice crystals, then moving it to a vacuum chamber where air bubbles cause expansion. This results in a crispy texture with an interior resembling a chocolate malted ball. Large confectionery companies such as Hershey, Mars, and Ferrara have launched their own freeze-dried candy products, contributing to the growing market. However, some experts worry that independent businesses may struggle to compete. The packaging of freeze-dried candies has become a major concern for fans of the product, with many complaining about crushed or broken sweets due to their fragile nature. Despite these challenges, manufacturers are optimistic about the future of freeze-dried candy, citing consumer demand for innovative and novel products.
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