Sun, 04 Jan 2026

Sun, 04 Jan 2026 Third of Londoners suffer 'hygiene poverty'

"No-one should miss out on opportunities because they can't afford soap or period products," says charity In Kind Direct.

* Almost a third (29%) of Londoners aged 16-55 cannot afford basic hygiene products, forcing them to choose between food and hygiene.
* Women are disproportionately affected, with three out of 10 having to make this choice.
* 19% of children aged 6-15 are struggling with basic hygiene essentials.
* Many people are missing job interviews or taking time off work due to lack of funds for hygiene products.
* Hygiene poverty is a hidden issue, with many people ashamed to ask for help.
* Experts warn that hygiene poverty can lead to more serious problems if left unaddressed.
* Measures being taken by the Mayor include freezing bus fares and providing free school meals for primary school children.
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