Fri, 23 Jan 2026

Fri, 23 Jan 2026 What does a new US TikTok deal mean for users?

While TikTok's future in the US has been secured, questions remain about exactly what changes US users will see.

* TikTok has announced a deal with Oracle that will allow it to continue operating in the US, with its 200 million American users expected to see some changes.
* A majority-American board now owns and operates a separate entity controlling TikTok in the US, backed by mostly US investors.
* The content recommendation algorithm at the heart of TikTok has been licensed to Oracle, which will secure more of the app, including user data.
* The deal may be subject to continued scrutiny, with some Democrats voicing concern over ties between Trump and TikTok's new investor group.
* Users in the US are unlikely to need to download a new app, but changes to the algorithm could impact what content they see on their For You feed.
* Changes to the algorithm could lead to a "different look and feel" for US users, potentially affecting personalization of content.
* TikTok has updated its terms of service for US users, with new rules including age restrictions for children under 13 and limitations on generative AI.
* The deal secures the future of TikTok in the US, as well as sister apps CapCut and Lemon8, which will also be covered by the joint venture's safeguards.
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