Mon, 02 Feb 2026

Mon, 02 Feb 2026 Starbucks bets on robots to brew a turnaround in customers

Chief executive Brian Niccol explains why he thinks AI will help the coffee giant regain its buzz.

* AI robots are now taking orders at some drive-thru locations, while baristas use virtual personal assistants to recall recipes and manage schedules
* Scanning tools count inventory, relieving staff of tedious chore
* Sales have increased for the first time in two years at established US stores, but share price dropped 5% due to concerns about profit impact
* CEO Brian Niccol confident that consistent sales growth will address profits issue and help find $2bn in cost savings over three years
* Company is cutting thousands of corporate roles, closing underperforming stores, and selling off business stake in China as part of turnaround plan
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