Tue, 03 Feb 2026

Tue, 03 Feb 2026 PepsiCo to cut some US snack prices after backlash

The snack conglomerate is cutting the price of products including Doritos, Cheetos and Lays

* PepsiCo will lower prices on some snack products in the US, including Doritos, Lays, and Cheetos.
* The price cuts come as consumers reduce their food spending due to appetite-suppressing GLP-1 jabs like Wegovy and Ozempic.
* PepsiCo's CEO Ramon Laguarta says the company is "betting a lot on portion control" with a focus on multipacks.
* More than 70% of PepsiCo's US food products are single-serve, but the company plans to launch health-focused products like Doritos Protein.
* Affordability is the biggest challenge for the company right now, according to US food chief Rachel Ferdinando.
* The price cuts will not affect packaging size, ingredients, or taste, and retailers can adjust prices as they see fit.
* PepsiCo's shares rose nearly 4% in early trading on Tuesday.
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