Fri, 06 Feb 2026

Fri, 06 Feb 2026 Pandora to switch from silver to platinum over price surge

The jeweller says it wants to reduce its exposure after the cost of the precious metal has risen.

* Pandora will switch from using silver in some products to platinum-plating due to a surge in silver prices.
* Silver prices have more than doubled over the past year, with other precious metals like gold also increasing.
* The company aims to reduce its reliance on silver to around 20% of its goods by switching to platinum-plating for about 60% of its business.
* Platinum is more expensive per ounce than silver but can be plated over an alloy at a lower cost.
* The end product will not cost consumers any more or less than silver pieces, according to Pandora.
* The company plans to introduce platinum-plated versions of its best-selling bracelets in northern Europe before rolling out globally by 2028.
* Pandora's chief executive said the switch is necessary to "decouple" the company from the volatility of silver prices.
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