Fri, 06 Feb 2026

Fri, 06 Feb 2026 YouTube's $60bn revenue revealed amid paid subscriber push

YouTube's total revenue last year surpassed that of rival streamer Netflix as it seeks to dominate TVs.

* YouTube brought in over $60bn (£44bn) in revenue in 2025, exceeding rival Netflix's $45bn.
* This figure includes advertising and paid subscriptions, making it a significant milestone for the platform.
* Analysts note that YouTube's large audience, with over 70% of international consumers using it weekly, is a key factor in its success.
* The platform's ability to monetize through various methods, such as ads and subscription-based services like YouTube Premium, has contributed to its growth.
* YouTube Premium saw significant growth in 2025, with paid subscriptions across Google consumer services reaching over 325 million.
* Shorts, YouTube's TikTok-style short videos, averaged more than 200 billion daily views in 2025.
* The platform is seen as a major player in the media landscape, with its impact on content creation and consumption continuing to grow.
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