Mon, 16 Feb 2026

Mon, 16 Feb 2026 Bedding firm backs down on 'Swift Home' trademark after Taylor Swift appeal

Swift’s team had flagged similarities between her trademark and the company’s contested design.

* Cathay Home withdrew its trademark application for "Swift Home" over the weekend.
* The decision came after Taylor Swift's team appealed to the US patents office, citing similarities between the firm's mark and Swift's trademarked designs.
* Swift's team argued that the firm's branding could mislead consumers into thinking she had endorsed their products.
* Cathay Home said it dropped the application since the disputed mark was not "essential to its business".
* The two companies had previously reached a consent-to-coexist agreement regarding another registered "Swift Home" mark.
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