Sat, 21 Feb 2026

Sat, 21 Feb 2026 Is £70 becoming harder to justify? The rise of cheaper blockbuster games

As top games such as GTA 6 are speculated to cost $100 (£74), some developers are deliberately pricing lower.

* A handful of critically acclaimed and highly-regarded games, such as ARC Raiders, Split Fiction, and Clair Obscur: Expedition 33, were released at modest prices of £30-£40.
* The success of these games suggests that players are moving away from the traditional blockbuster model and looking for more unique and exceptional experiences.
* This shift in player taste is reflected in a recent consumer study which found that most gamers spend less on new games, with only 4% buying a new game more often than once per month. The role of price in determining game quality
* In the past, a high price tag was seen as an indicator of a game's quality and value.
* However, this trend may be changing as players become more discerning and look for games that offer exceptional experiences rather than just high-end graphics or lengthy gameplay. The future of game pricing
* The release of Grand Theft Auto 6 is expected to break the $100 barrier, potentially paving the way for other developers to follow suit.
* However, some industry experts believe that this trend may be a response to changing player expectations rather than a fundamental shift in the value proposition. The importance of attention and unique experiences
* In a crowded market where consumers have endless choices, games that offer something new and interesting are more likely to succeed.
* This means that developers need to focus on creating unique experiences that capture players' attention rather than just relying on high-end graphics or gameplay.
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