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Fri, 27 Feb 2026

Fri, 27 Feb 2026 Brewdog expected to announce sale early next week

Staff are told Brewdog's German arm is not included in the sale and will now be liquidated but bars will trade as normal this weekend.
Scottish craft brewery Brewdog is expected to announce the sale of its business next week, according to an email from CEO James Taylor to staff. The company has faced financial struggles and failed to make a profit in recent years, leading to the appointment of consultants AlixPartners two weeks ago. As part of the sale, Brewdog's German arm will not be included and will instead be liquidated. Staff have been informed that online sales will temporarily cease while a smooth transition to new ownership is ensured. However, brewpubs will continue to operate as normal over the weekend. Taylor has stated that there has been "a great deal of interest" from potential buyers and a full update will be provided at an upcoming company-wide meeting. The sale comes after investors in Brewdog's Equity for Punks scheme expressed concerns about losing their investments, which were used to fund the company's rapid expansion. Some 200,000 people invested in the scheme, but unlike investors who hold "preference shares", they may not be entitled to any return on their investment if a sale occurs. The news follows Brewdog's decision to halt production at its distillery and announce job cuts last year, as well as the closure of 10 bars across the UK.