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Mon, 23 Mar 2026

Mon, 23 Mar 2026 BTS agency shares drop after comeback show turnout falls short

The concert was attended by an estimated 104,000 fans, much lower than the expected 260,000.

* Hybe's shares have fallen by almost 15% after BTS' comeback concert in Seoul was attended by an estimated 104,000 fans, less than half the expected quarter of a million.
* The concert marked the start of BTS' 82-date world tour and saw the band perform together for the first time since their hiatus in 2022.
* The lower-than-expected attendance may have been due to the concert being live-streamed on Netflix or strict crowd control measures.
* Despite this, Arirang, BTS' new album, sold 3.98 million copies on its first day of release.
* Hybe's operating profit slumped during BTS' extended hiatus, making the success of their comeback tour crucial for the company's financial recovery.
* K-pop has become increasingly popular globally since BTS' last tour in 2019, leading to increased competition from other groups like Blackpink and Stray Kids.