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Fri, 27 Mar 2026

Fri, 27 Mar 2026 Just Eat and Autotrader among firms investigated in fake reviews probe

The UK's competition watchdog says it is looking at five firms in its investigation into misleading online reviews.

* Just Eat, Autotrader, Dignity, Feefo, and Pasta Evangelists are being investigated by the UK's Competition and Markets Authority (CMA) over concerns about fake and misleading online reviews.
* The probe will focus on how reviews are obtained, moderated, and presented to customers.
* All five firms have confirmed they are co-operating with the investigation.
* The CMA says that around 50% of online reviews may be fake, which can damage consumer trust.
* The regulator has new powers to fine firms for violating consumer law without going through the courts.
* Sue Davies from Which? said "enforcement will be key" and that the regulator must be prepared to issue serious fines if companies aren't playing by the rules.
* Google and Amazon agreed to make significant changes to their processes in January 2025 to help tackle fake reviews.
* The CMA has issued advice on how consumers can avoid fake reviews.