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Wed, 01 Apr 2026

Wed, 01 Apr 2026 New laws to make it easier to cancel subscriptions

Consumers will be able to cancel unwanted subscriptions 'at the click of a button', the government said.

* New laws will make it easier for consumers to cancel subscriptions and get refunds for unwanted auto-renewals.
* Consumers will no longer have to make "endless phone calls" to cancel a subscription, but can instead do so with the click of a button.
* A 14-day cooling off period will be introduced after the end of a trial period or when an annual subscription automatically renews.
* Companies must give clear information upfront and provide reminders when a free or discounted trial is about to end or when contracts are about to renew.
* The changes could save the public £400m per year, with the average person saving nearly £170 per year.
* A 14-day cooling off period will allow people to get a "full or proportionate refund" if they forget to cancel after a free trial or subscription auto-renews.
* Certain memberships for charitable and cultural organisations are exempt from the new rules.
* It is estimated that there are 10 million unwanted, active subscriptions across the UK.


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