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Mon, 06 Apr 2026

Mon, 06 Apr 2026 Businesses scramble to get noticed by AI search

Firms are changing the way they present information on their websites, so they get noticed by AI.

* HubSpot lost 140 million visits in one year due to changes in search engine algorithms and user behavior.
* Search engines like Google have been incorporating AI-powered answer overviews at the top of their results, reducing click-through rates by 60-70%.
* Companies are now focusing on "answer engine optimization" (AEO) to ensure their websites rank well in AI tools like ChatGPT.
* AEO involves creating high-quality, relevant content that matches user queries and is written in natural language.
* HubSpot has restructured its content to meet these new requirements, breaking up long articles into smaller chunks that AI can easily extract.
* Other companies are also adapting to the shift towards AI-powered search, including Spice Kitchen, which is building a content cluster on the history of the spice trade.
* Experts recommend publishing buying guides and having expertise, authority, and trust indicators on websites to rank well in AI tools.
* MKM Building Supplies has seen an increase in traffic from AI visitors, who are more likely to buy than search engine visitors.