Stories

Thu, 09 Apr 2026

Thu, 09 Apr 2026 TV for dogs booms but are they watching?

TV channels for dogs are multiplying but research is mixed on whether dogs are watching.
In response to growing concerns from pet owners, a new industry has emerged: dog-friendly TV shows and channels designed specifically for canine viewers. The idea was born six years ago when Luca Carano, a pilot and dog owner, realized his pup Luna was bored and lonely while he was out. He created the YouTube channel Siesta Dog TV, featuring colorful cartoons and relaxing music tailored to dogs' visual preferences. Since then, numerous channels have popped up, catering to an increasingly demanding market of pet owners who treat their dogs like children and worry about leaving them alone. These channels feature animated shows, nature documentaries, and even videos of squirrels and toys, all designed to calm and entertain dogs. However, experts are divided on the effectiveness of dog-friendly TV. Some studies suggest that dogs don't watch TV as much as owners think they do, and that traditional forms of entertainment, such as social interaction with other dogs and humans, are more important for their well-being. On the other hand, some researchers have found positive results from watching dog-friendly TV. A study at Auburn University found that dogs experience a "meaningful, object-filled world" when viewing TV, and that engagement with TV can provide them with an enriching experience. Dog owners themselves report benefits from using these channels, citing reduced stress and anxiety in their pets. Some companies, like DogTV, are taking a more thoughtful approach to creating content, using AI in moderation and incorporating real dogs into their videos. While the industry continues to grow, it's clear that not all dogs respond equally to dog-friendly TV. Breed, temperament, and individual preferences play a significant role in what works for each pet.