Stories

Wed, 15 Apr 2026

Wed, 15 Apr 2026 Horse urine perfume: why online bargains may be dangerous

Experts warn of hidden risk of counterfeits, while the government consults on stricter product safety rules.

* Online shoppers are at risk of buying counterfeit products, including ones that are contaminated with horse urine or have other safety hazards.
* Counterfeit goods are often sold through online marketplaces and social media platforms, which can be endorsed by influencers to attract younger buyers.
* Consumer groups warn that poor quality, dangerous products are being sold through online marketplaces to consumers searching for a deal.
* Examples of counterfeit products include: + Perfume contaminated with horse urine + Fake Labubus toys with detachable eyes that could be a choking hazard + Super Mario toy with chemicals in suction cup designed to be licked and stuck to a window + K-Pop Demon Hunters dolls that are fake, faulty, and potentially unsafe + Fake Crocs stuffed into bags + Counterfeit Pandora jewellery
* The trade in counterfeits is illegal and is funding organised crime.
* Online platforms say they are "working hard to protect customers" by removing unsafe and counterfeit goods from sale.
* The government is planning new legislation aimed at ensuring online shops have the same responsibilities as High Street shops.
* Consumer groups warn that the current system of reactive action, where products are only removed after problems are highlighted by authorities, is insufficient and that online marketplaces need to take proactive steps to prevent dangerous products being sold through their platforms.
* The government is consulting on crucial secondary legislation that would outline enforcement powers and penalties under the Product Regulation and Metrology Act 2025.