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Thu, 16 Apr 2026

Thu, 16 Apr 2026 Could a digital twin make you into a 'superworker'?

Firms say digital twins make staff more productive, but are they a potential legal minefield?

* Richard Skellett has created a digital twin called "Digital Richard" using ChatGPT, which knows everything he knows and can help him make business decisions.
* Digital twins have been adopted by Bloor Research for its 50-strong team across the UK, Europe, US, and India, allowing employees to be replaced or phased out while their digital twins take on some of their workload.
* Companies such as Meta are also building AI versions of company leaders, with Mark Zuckerberg's digital twin reportedly in development.
* There are concerns about governance, ownership, and pay for digital twins, with experts predicting that the negative consequences will be seen before the benefits.
* Bloor Research believes individuals should own their AI digital twin, while Josh Bersin thinks it's the employer's property.
* Lawyers have yet to reach a consensus on how employment law will need to change to accommodate digital twins.
* Tribunals are likely to play an active role in shaping precedent for digital twins in the workplace.